CANTON, Ohio (April 4, 2012)
Protect Your Bubble Launches in US and Selects Hartville Group as Pet Insurance Partner
Online specialty insurance brand offers flexible coverage options through Hartville Group pet insurance plans
The Hartville Group, Inc. along with its Petsmarketing Insurance.com Agency, Inc.
subsidiary, one of the oldest and largest pet insurance providers in the U.S.,
today announced its selection as strategic pet insurance partner for Protect
Your Bubble, a new online insurance brand of specialty insurance products.
The pet insurance plans will be offered through Protect Your Bubble’s website and
mobile app. The Hartville Group also provides pet insurance through its agency
under the ASPCA Pet Health Insurance program as well as its Hartville Pet
Insurance and Petshealth Care Plan brands. As the only strategic partner for pet
insurance with the ASPCA® (The American Society for the Prevention of Cruelty to
Animals®), Hartville has provided ASPCA Pet Health Insurance as a private label
program to U.S. consumers since 2006.
Protect Your Bubble launched in the U.S. as the modern consumer’s new choice for
protecting critical lifestyle elements such as wireless and home gadgets, pets,
travel and more. Protect Your Bubble is tailored to deliver insurance products
in a connected, fast changing modern world—focusing on the little things and
moments in life that carry a big emotional connection.
Protect Your Bubble chose Hartville as its pet insurance partner because of the
flexible, feature-rich plans as well as its superior operations, claims and
customer service capabilities. As the strength of the ASPCA Pet Health Insurance
program demonstrates, Hartville is uniquely positioned in the pet insurance
industry to offer customized private label pet insurance programs.
“We’re excited about this partnership with the Protect Your Bubble brand for pet
insurance,” said Dennis Rushovich, CEO of the Hartville Group. “Protect Your
Bubble’s fresh and innovative approach, combined with our flexible plans and
product knowledge make this a great partnership that will once again demonstrate
Hartville’s leadership in the pet insurance market as a partner.”
“We designed our new plans very carefully to keep in step with advancements in veterinary care and to give customers a range of coverage choices,” Mr. Rushovich said. “At the same time, we paid close attention to cost. After all, a pet insurance plan can only help pet parents if they can afford it. The new plans in the ASPCA Pet Health Insurance program will go a long way in helping US pet parents.”
Protect Your Bubble has enjoyed a strong brand presence in the U.K. since 2008.
The U.S. launch of its insurance products will be supported by a national
advertising campaign that includes a mix of digital, mobile, social, broadcast
and grassroots marketing efforts.
“Consumers traditionally think of insurance in terms of life, homeowners, health
or auto policies, but times are changing and there are so many other things we
now want to protect,” said Stephen Ebbett, President of Protect Your Bubble,
Europe and North America. “We’ve identified the little things in life that mean
a great deal to today’s consumer, and we plan to educate consumers about how to
“Hartville is the ideal partner for the Protect Your Bubble brand of pet insurance because of its plan strength, product insights and significant operational capabilities,” Mr. Ebbett continued. “Importantly, Hartville is uniquely able to understand the custom approach we wanted to take and to make it happen.”