AKRON, Ohio (April 4, 2016)
Hartville Pet Insurance Group Increases Presence in Voluntary Benefit Space with Addition of AVP of New Business Development
Scott Taylor to bring 25 years experience in affinity marketing
Hartville Pet Insurance Group has announced the addition of Scott Taylor as Assistant Vice President of New Business Development. Taylor's extensive background in affinity marketing will be instrumental in the growth and success of the Hartville Pet Insurance Group and further establish Hartville as a leading pet insurance provider.
"We are thrilled with the addition of Scott to our senior leadership team," said Senior Vice President of Hartville Dennis Rushovich. "His proven track record of finding new strategic partnerships and his deep understanding of developing partner channels will strengthen our ability to offer pet insurance to strategic partners across a variety of sectors including insurers, financial institutions, retailers as well as employers looking to enhance their voluntary benefits."
Pet insurance is the third most requested voluntary benefit in the United States by employees. Hartville offers multiple plans to employers wishing to provide this desirable benefit to employees.
With more than 25 years experience in affinity marketing, Taylor has a wealth of experience and knowledge that includes leadership positions in operations management, marketing management and new product development. Taylor's main objective with Hartville will be focusing on developing and managing strategic partner accounts and sales groups, including the sale of the company's pet health insurance plans nationwide.
"Hartville Pet Insurance Group provides a great offering of products for consumers and employers," said Taylor. "Not only is Hartville a top tier provider, pet insurance is a growing market with much potential. I'm looking forward to transferring my broad experiences and knowledge base to this industry to help bolster new strategic partnerships and maximize revenue potential on behalf of the company."
Most recently, Taylor served as vice president of business development at Transamerica Affinity Services, Inc. in Tampa, Fla. He was responsible for development and delivery of enterprise-wide sales presentations providing a Transamerica total solution.
According to NAPHIA's (North American Pet Health Insurance Association)2015 State Of The Industry Report, more than one million pets in America are covered by pet health insurance. Annual premiums are estimated to be $574 million. The market was established in the United States in the 1980s, but its roots date back to 1924 when the first health insurance policy was written for a dog in Sweden.
Hartville provides ASPCA Pet Health Insurance, one of the most popular pet insurance programs in the United States. Hartville markets ASPCA Pet Health Insurance to U.S. consumers in veterinary practices, to employers and associations, and direct to consumers in a variety of online and offline channels. More information on ASPCA Pet Health Insurance can be found online www.aspcapetinsurance.com.
Information on Hartville is available at www.hartvillegroup.com.