CANTON, Ohio (June 06, 2011)
Pet insurance provider Hartville Group and the ASPCA® renew strategic partnership
Continued collaboration between Hartville and ASPCA benefits pet parents nationwide through ASPCA Pet Health Insurance
The Hartville Group, and the ASPCA® (The American Society for the Prevention of Cruelty to Animals®) have renewed their strategic partnership for pet insurance, continuing the strong collaboration between a leading voice for animal welfare and one of the largest and oldest pet health insurance providers in the U.S.
Initially established in 2006, the strategic partnership paved the way for Hartville to develop and launch ASPCA Pet Health Insurance, a leading U.S. pet health insurance program. In addition to promoting humane standards set by the ASPCA, ASPCA Pet Health Insurance furthers the ASPCA’s mission by helping pet parents afford quality veterinary care so their pets can live longer, healthier lives. The ASPCA chose Hartville for this partnership because of its commitment to pet health and humane coverage philosophy.
“By renewing our strategic partnership, Hartville and the ASPCA will continue to
educate pet parents about the value of pet health insurance and to design
coverage worthy of the ASPCA’s humane goals,” said Dennis Rushovich, CEO of the
Hartville Group. “The ASPCA’s mission is paramount in the design of our plans,
and we work very closely with the ASPCA as our coverage evolves to remain the
best value to pet parents and the best coverage for pets. We look forward to
continuing to contribute to the ASPCA’s worthy mission in this way for the long
“We see ASPCA Pet Health Insurance as an important means for pet parents to be able to afford quality veterinary care for their pets,” said Elysia Howard, vice president of marketing and licensing for the ASPCA. “We want to make sure as many pet parents as possible have the help they need to avoid a difficult choice between their pets’ care and their own financial well-being. We’re excited to renew our partnership with Hartville to move ever closer to this goal.”
As veterinary costs continue to rise, particularly as more sophisticated
treatments become available for pets, more pet parents need help affording this
care. In fact, U.S. pet parents are expected to spend $14.1 billion on
veterinary care this year—up 53 percent from 2006, according to the American Pet
Products Association (APPA).
With four increasing levels to fit pet parents’ needs and budget, ASPCA Pet Health Insurance offers coverage for accidents, illnesses and wellness care, including spay/neuter. In accordance with the ASPCA’s humane philosophy, treatments the ASPCA opposes, such as tail docking and declawing, are not covered. Customers may visit any licensed veterinarian in the U.S. or Canada, including specialists and emergency clinics, and all pets over eight weeks old are eligible for accident coverage regardless of age or health.