Hartville Pet Insurance Group - Valuable pet protection

Hartville’s Pet Insurance Programs

Hartville Pet Insurance Group provides pet insurance plans through the following proprietary and private label brands. All plans are underwritten by United States Fire Insurance Company.

ASPCA Pet Health Insurance is one of the most popular pet insurance programs in the US. Hartville provides ASPCA Pet Health Insurance through its strategic partnership with the ASPCA®. Hartville markets ASPCA Pet Health Insurance to US consumers through veterinary practices, with employers and associations as a voluntary benefit and direct to consumers in a variety of online and offline channels.


Hartville Pet Insurance is Hartville’s core pet insurance brand. Hartville markets this proprietary brand through online and offline advertising programs, including select voluntary benefit programs, broker relationships and other partnerships.


Petshealth Care Plan also is a proprietary Hartville pet insurance program, offered to US consumers since the company’s founding. The brand is primarily advertised through various online initiatives and customer referrals.


PetPremium was launched in 2013 as a new private label program. Like similar partnerships, we provide and administer the pet insurance plans that are marketed to PetPremium’s online audience.